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When you start a hardware start-up...

Commercial and highly technical minded, Andreiis an expert in Robotics and AI as well as a well-rounded entrepreneur. He pushes product development and constantly connects with key players to build strategic relationships.

Having had a hands-on approach in the BotsAndUs adventure, today he shares his tips in starting a successful hardware start-up:

  • Be willing to learn! You need a mix of skills: from software to electric and from leadership to marketing. Don’t stick to a few. Try and do whatever you need to for your idea. If others do it, you learn nothing and you will most likely fail. Learn all the time - non-stop.

  • Get your hands dirty: code, 3D printing (and 3D printers!), electronics, sensors, foam prototyped, CNC machines, saner…. Keep in mind that, regardless of your hardware product, unless you have a lot of money to spend, you will need to make it yourself to start with. Actually even if you spend the money there’s a high chance you will end up tweaking and improving it! Understand that you might have to build your own tools and find new and, ideally, cheaper ways to solve problems and make things happen.

  • Be open to anything new, know that your success is based on what you and your team accomplish and learn together, not on how fast you grow. Every day you might find a new opportunity so make sure you keep our eyes and mind open.

  • Keep pushing! If it doesn't work, try again… and again. You’ll face rejection and drawbacks. To be competitive and relevant, you must continue to try and innovate and find solutions. I have found that regardless of the knowledge or experience, there’s one thing that always wins - grit - you stay with a problem long enough, you twist and turn it on all sides and you’ll find a way to make it work.

  • You will find no Venture Capital unless you have a product to show and a well-crafted pitch deck - there’s no magic bullet here - if you want to do hardware you better “make” something. Focus on building a working prototype but don’t neglect the actual business side of your business.

  • Most importantly, stay a start-up in your thinking and don't overcomplicate things!
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